The 2000 U.S. census revealed that the top three languages spoken in America are English, Spanish and Chinese. Not coincidentally, these are the same top languages spoken by Internet users. If your site offers only one language option, how many potential customers are you missing? You don't even have to completely renovate your site to test the waters of another language. Start with a single document or webpage this month in a second language such as Spanish and see what responses you get. If the feedback proves to be promising then you can begin converting other areas of your website.

For the past few years, the top priority at many companies has been breaking even, if not just simple survival.

But the economy is improving now, albeit slowly, and this is a time when many of your clients might be looking for projects to expand their customer base and increase profits – projects that may require your services.

How can your company take advantage of these opportunities? Click here to read Time to Get Up, the new blog from 360 Business Consulting that offers helpful tips on how to capture more business from your existing clients.

How many customers first discovered your company through a search engine?

Here’s an even more important question: how many customers have you lost online because they visited another site instead?

Today, an informative, appealing website is an essential marketing tool. But it won’t generate dividends if you aren’t generating traffic. There are a number of ways to achieve this goal, most of which just take a little time and effort, and perhaps the experienced input of marketing professionals.