A few weeks ago, we finished shooting a promotional video for one of our clients. We worked from a script approved by the company’s CEO, and collaborated with him on shot selection, content and editing. But when he saw the finished product, his response was underwhelming. It hadn’t turned out the way he had envisioned.
“All right, let’s move on to the next one,” he said. Instead, we offered to redo the first video to correct the areas he didn’t like. We were not obligated to do so, as we had worked from his vision. But we understand that sometimes an idea that sounds great doesn’t pan out. And we don’t want our clients paying for something that they won’t use.