It seems like what the world doesn’t need is another ink and
toner replacement business. The industry is booming, with new players
— franchises, established retailers, fly-by-night organizations
— appearing each day.
But Sandi Perrine and Tom Dunlap had a different
idea when they started Flinttoner.com. Sandi and Tom understand
that value is key for businesses. Thus, they designed their new
company to offer exceptional value, not just low prices.
“Businesses need more than just toner cartridge
replacements,” said Tom, “they need a way to manage
their sprawling list of laser printers, copiers, faxes and inkjet
machines.”
While Flinttoner provides premium compatible toner
cartridges, they have combined online convenience with innovative
services. Their website, flinttoner.com, makes finding a cartridge
for virtually any model easy. But they also offer personalized service.
“We can work with a business to understand
their needs, providing the right cartridge at the right time, before
they run out,” Sandi explains. “And by assigning an
account rep to their business, we can track usage, make suggestions
and keep their machines running efficiently while saving them a
lot of money.”
To grow their business, Sandi and Tom started
with a top-notch website and a focus on customer service. Next,
they retained 360 to promote the website and company using a series
of strategies designed to maximize exposure while controlling costs.
“We needed to have a reasonable approach
to growing our business, with no hidden costs. 360 helped us get
registered with ecommerce sites, optimize our website for search
engines and begin using the web for targeted advertising.”
Flinttoner sees their growth in the next few years
being explosive, especially when their emphasis on face-to-face
sales and customer service translates into exceptional customer
retention, a factor missing in the highly fickle toner cartridge
industry.
For information on how 360 Business Consulting
can help your business with it’s IT, marketing or sales needs,
click here.
To learn how Flinttoner.com can help your
business manage and maintain all of its printers, faxes and copiers,
click here.
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