“Since working with 360 to optimize my site, it’s attracted 10 times more web visitors—and increased the number of qualified leads. Through the search engine optimization, we’ve been able to reach the people who can benefit the most from our product.”

—William Golant, Owner, Marche Publishing

Marche Publishing publishes The National Register of Apparel Directories, the apparel industry’s most comprehensive set of resources. Based on this experience, William Golant understands the value of finding the exact information you need.

“From students and entrepreneurs looking to get into the industry, and small and large apparel companies, our directories are designed to make it easy to find specific information about the apparel industry,” Golant said. “We wanted to make it just as easy for them to find us online when they typed in key words.”

Working closely with The National Register and their web development company, PhD Computing, 360 first reviewed the web reports and provided an analysis that explained how many, what type and how frequently visitors were coming to the site and also how they were using the site. This information set the strategy for optimizing the site.

“The National Register has a high-end, professionally designed site, but search engine optimization goes beyond the design and functionality,” said Ron Zayas of 360 Business Consulting. “Optimizing the site required a combination of marketing, technology and business rules to improve their search engine placement.”

In addition to dramatically improving The National Register’s placement on search engines, 360 also helped refine the way site visitors navigated the site to make it easier for them to find information and make purchases.

“Working with 360 to optimize our site has proven to be a success,” said Golant. “Their search engine optimization strategy and tactics have driven more traffic to our site, as well as increased the number of pages viewed and time spent on the site by each visitor.”

For information on how 360 Business Consulting can help your business with its search engine optimization, marketing or sales needs, click here.

For answers to the most frequently asked questions about search engine optimization (SEO), click here.

To learn how The National Register can help your business find the most comprehensive information on the apparel industry, click here.