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Getting It Right: How to Turn Around Lackluster Results
If you find that your sales just haven’t brought the success you had planned, now is the time to identify where you need to make changes.

Simple Closing Techniques Help Hit The Mark On Sales
When most people think of closing, they think of it as the final step when you win the business of a new client. And they’re correct. However, what most don’t realize is that closing is an ongoing process.

Hiring the Right Salesperson
Having an outside sales effort is a critical component of a successful marketing program.

Retaining Customers: The Key Elements of a Customer Loyalty Program
Your existing customers are gold. Not only are they currently paying you, but they are also a source of referrals and future sales.

Marketing & Direct Mail

How to Be Your Own Best Reporter
Many companies rely on public relations to get their messages delivered to key audiences through external media outlets. While this is a critical aspect of successful marketing, public relations doesn’t guarantee coverage, nor does it guarantee the communication of your message. Depending on your goals, industry and situation, a company-published newsletter, website or other publication could get you just as effective, if not greater, results.

Pretty Doesn’t Make the Sale
A successful direct mail campaign does not result from designing a flashy-looking series of postcards. While it may look good, a pretty direct mail piece isn’t enough to move a prospect to purchase your product or service. What does? A professional and clever campaign that incorporates solid marketing strategy with consistency and follow-up will get you the results you desire.

Making Your Marketing Work in the Face of Change
The annual ritual of creating a marketing plan is often the focus of a company's fourth quarter. However, often all of that strategizing and creating of a plan of action loses its luster by mid-January when the hectic day-to-day activities of starting a new year take priority. Then, sometime around May businesses regain their focus and realize that their marketing plans are off the mark because there have been major changes since the plans were written.

Publishing a Contributed Article
Nobody knows your business better than you, and you have a lot of information to share. But how do you get that information published for your customers and prospects to see? And, more importantly, how do you leverage the credibility of editorial content to increase interest in your company and its products or services? One highly effective way is by contributing an article for publication. Although not an easy task, once published, the article positions you as an expert in front of your key audience—your customers and prospects.

Who can benefit from Public Relations?
When many companies think of public relations (PR), they think about high-priced consultants helping large companies manage damage control from scandals or disasters. But for many small- and mid-sized companies, PR is an effective way to build brand awareness and ultimately drive sales.

Better, Smarter Marketing
Are you concentrating your efforts where the best customers are?

Decision-Making, Roadblocks to Growth
Are you concentrating your efforts where the best customers are?

Technology, Databases and Websites

Simple steps to making your website better
A new year means new opportunities for your business, as well as 12 months of hard work aimed at reaching your goals. With everything you have to do in 2007, don’t forget about your company’s website and the maintenance it needs to help you be more successful. However, with that said, it doesn’t mean that you need to completely redo your website because a few key activities will make the greatest impact.

Powering your sales through better Web copy
Websites are an integral part of any business today, helping to drive leads and sales. As websites become more complicated — and expensive — some businesses lose sight of the importance of the text on their website compared to the functionality.

Using technology to increase profits
Today, any company can use IT more effectively to capture customers and increase sales, and do so on virtually any budget.

Getting your website noticed
A website can be a powerful tool in helping you grow your business. These 5 tips can help you increase the effectiveness of your website.

5 tips for a more effective website
Creating a great website, however, takes a lot more planning and forethought. Fortunately, an outstanding website can be developed on almost any budget. Cost is rarely the deciding factor.

Web reports: free, valuable marketing information
In the 1800s, John Wanamaker, the famous retail visionary, once said, "Half the money I spend on advertising is wasted; the trouble is I don’t know which half." And while that is still true today with many forms of marketing, the Web is not one of them. With the right tools, you can know exactly who is visiting your website and what they are doing while they are there.