Our experienced team
and network of quality partners allows us to provide
a full range of business services, that can be utilized
together or individually.
Direct Marketing
Direct marketing is the key to building sales, from
both existing and new customers. We have proven programs
for turning prospects into customers and quickly building
sales.
A successful direct marketing campaign includes several
elements: mailing, telemarketing, face-to-face meetings
and e-mail. We’ll evaluate your current sales
and direct marketing activities to develop a plan that
results in achieving your sales goals and putting more
cash on the bottom line. This may sound overwhelming
but we’ve got you covered, from designing direct
mail pieces to preparing for sales meetings.
Technology
Technology can often deliver efficiencies that can increase
profits, grow sales and help retain customers. While
all major corporations leverage their technology investments
to hammer the competition, small and mid-sized businesses
rarely take full advantage of the software and hardware
available to them.
Sales Training
An outside sales effort — usually marketing, telemarketing
and a salesperson working together — can add new
customers, increase the amount of revenue existing customers
generate and help retain customers longer. In fact hiring
a salesperson can significantly increase sales and the
bottom line.
But hiring a salesperson is far from easy. Knowing
how to hire, train and manage a salesperson can be challenging
and intimidating. We can help.
Search Engine Optimization (SEO)
Search engines can drive a significant amount of traffic
to your website. In fact, search engines can account
for up to 50% of new visitors to a website.
Designing your website to appear near the top of specific
searches takes more than adding keywords to your website.
It takes a search engine strategy that incorporates
specific keywords, meta tags, links, promotions and
cross links. Our search engine optimization (SEO) programs
are designed to meet the needs of any size business,
with three options to choose from.
Online Marketing Support
We’re not just website designers, we’re
marketing and sales professionals. We can help you create
a website that brings in sales, communicates with your
customers and helps you better understand the needs
of your customers and prospects. We can work with your
employees or developers, or we can complete the project
on a turn-key basis, delivering a final, ready to function
website.
We also develop the tools to help you market and drive
customers to your website, all the while helping you
collect sales and information to grow your business.
Public Relations
Want to build the credibility of your brand? Want to
form opinions about your products or services in the
minds of your prospects and customers? Public relations
is the most cost-effective discipline for building brand
awareness and differentiating your business from competition.
Our experience in helping small businesses generate
news releases, press kits and media coverage is delivered
through our comprehensive public relations services.
Business Planning Support
Developing a business or marketing plan is critical
to your business, but it shouldn’t be a chore.
We can help you ask the questions you need to develop
your plan, budget and implementation schedule, or even
write the plan for you. Your needs determine the services
we can provide.
Corporate Video Services
Video is a highly effective medium for communicating
messages to your target audiences. Your bigger competitors
have already discovered these benefits; now they are
affordable for almost any size company.
We’ll help position you as a sophisticated and
impressive company-without spending a fortune. Our experience
in broadcast and corporate video production will help
you write, produce and edit a professional, yet affordable,
video using the latest technology.
Event Planning
Whether you're ready to introduce a new product, a new
location or host an open house, the right type of publicity
will get the word out to the right audience. We have
the experience and the know-how to help you develop
a strategy and budget for the execution of a successful
event. And when the attendance of members of the media
is desired, the situation requires a professional approach.
Employee Training
You know that your company is only as effective as each
of your employees, but how do you have time to motivate
and manage employees while being the CEO of your business?
We can help with developing and presenting training
programs to employees, as well as offer you one-on-one
management support for employee issues. We’ll
discuss your goals for each employee, meet separately
with those employees to determine their goals and create
a plan that marries both into a single, measurable strategy.
Speeches & Presentations
Your presentation style is critical to shaping a positive
impression about you and your company. While most people
dislike presenting in front of groups, our experience
in corporate and broadcast environments will help develop
your confidence and skills. Whether it’s presenting
to a group of investors, media, employees, prospects
or customers, we’ll help you write and prepare
a professional and impressive speech.
Franchise Support
Are you in the franchising business? We can help. Our
team has years of experience helping franchises train,
motivate, support and market to franchisees. We can
help in almost every facet of your business.
• Marketing support —
we can help you design, create, implement and manage
a range of cost-effective marketing tools to help your
franchisees sell more. Our tools can be designed to
be on-demand, meaning you create and print only what
your network needs, when they need it, saving you money
and time, while giving you a better idea of what works
and what doesn’t.
• Training — from sales
presentation, to online video training, manuals and
training materials, we have the proven track record
and experience to supplement your current efforts. We
can get your mission-critical projects through to completion
on schedule, and on budget.
• Online materials — from
a turnkey marketing materials ordering program, to a
complete Intranet, to innovative ways to deliver online
training, we can implement and manage your online programs.
And every program can be purchased outright, or on a
pay-as-you-go basis, meaning you never have to invest
in expensive software or hardware.
• Strategic planning —
from marketing to finance to employee management, we
can help you design a plan to keep franchisees and help
you increase sales. We can help you brainstorm, or listen
and develop a plan or a strategy for you. Our team consists
of executives from some of the top franchises in Southern
California.
We have more than just ideas; we have a proven track
record helping franchises get off the ground and increase
the sales of their franchisees.
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