An overview of SEO

Understanding Your Target
What does your site offer?
Who should use your site?
How and what do your best visitors find sites?
How will you measure success?
Where are you now?

The Basics
How search engines work
Keyword and Key phrase searches
Components of a website
Setting expectations

Knowing your current positioning
How to measure traffic
How to analyze your site’s current positioning
Finding your weaknesses
Looking at other sites that work

Developing a strategy
Setting priorities
Developing an action plan
Getting help

Implementing the changes
Must do versus should do
Working in stages
Understanding Web traffic reports
Measuring success

Next steps
Getting the most of current visitors
Other things to measure
Improving your site
Other ways to drive traffic

What to do if you need help
Resources

Appendices
Website resources
Examples
FAQs
6 must dos of SEO