Trade shows are an effective way to reach a number of targeted prospects
in one convenient location. But many companies fail to realize the
full sales potential of their trade show exhibits.
Our Trade Show Marketing Program maximizes your
investment by following up with prospects before, during and after
the show. Studies show that a comprehensive follow-up program can
dramatically increase sales from trade show leads. We make it easy.
Our total solution starts with marketing before
the show, letting attendees know that you will be presenting and
explaining why they should visit your exhibit. Next, we prepare
you for the show with marketing training that optimizes your lead
collection. Finally, our follow-up program is ready to go the moment
you receive your first lead, so prospects are contacted and qualified
as soon as they return to their offices, increasing your chances
of closing sales.
While we can customize programs to your needs,
our most popular program includes:
• A free consultation-We learn about your
needs and goals. We will identify your perfect prospect and match
them against the show’s attendees.
• A targeted invitation-Sent to every attendee,
with a personalized invitation to visit your booth. This helps increase
attendance and build interest.
• Up to two hours of on-site training-To
help you and your employees get the most out of the trade show.
• A turnkey follow up program-That combines
telemarketing with a direct mail piece that goes out during or right
after the show, to get prospects to buy quickly.
• Email follow up-We'll send an email that
complements the direct mail pieced to each of the attendees who
visited your booth
.
• Full lead referral- All additional information
and leads obtained through the telemarketing effort are passed on
directly to your sales team.
• Complete implementation-We
handle all the details and implementation, freeing you to concentrate
on your prospects.
In addition to our most popular programs, many customers also have
need of additional tradeshow services we provide, such as:
• Website Design & Integration-We’ll
design and maintain a website that your prospects can visit to further
qualify their interest in your company. Information gathered from
the site will then be used to create a personalized brochure that
is mailed to the prospects, further increasing response rates.
• Onsite help-Need an extra hand at your
booth? We have trained personnel that can assist you onsite.
Whatever you tradeshow specific needs, we can help. Like all of
our services, our trade show marketing program includes our unique
satisfaction guarantee: either you are satisfied with the results,
or we refund you our fees. So, why not start getting more out of
your tradeshows?
Click
here to contact us for a free, no-obligation evaluation of your
needs.

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